Bob McCowan is an opinionated, knowledgeable and arrogant sports broadcaster in Toronto but his television ads are annoying. His telling us that after 30 years in the business he doesn’t care what we think is a load of crap. Lets see how much he doesn’t care when his ratings tumble because know one is listening anymore. Lets see how much he doesn’t care when his 6-figure salary shrinks while he broadcasts from a small town in the middle of nowhere with a population that wouldn’t fit in the Rogers Centre.